About Us

Root & Glow Oway Hero

Luxury Italian Hair Rituals
Clean Beauty for the Modern You.

Root & Glow is your American destination for luxury Italian hair rituals — combining clean beauty, artisan craftsmanship, and fast shipping across the US and Canada.

Root & Glow Logo

Root & Glow, Luxury Italian Hair Rituals

Why We Exist

Root & Glow began with a simple idea: that true beauty lies in ritual.

Our journey started with a question: Why shouldn’t haircare feel as intentional and pure as skincare?

From that question, we searched for formulas that go beyond superficial beauty. We discovered Oway — biodynamic blends crafted in Italy, rich in plant-based ingredients and sensory textures. We were captivated by how each product could turn an ordinary routine into a meaningful moment.

Because we believe beauty should feel like a secret ritual — not a chore.

Crafted in Italy

Root & Glow carefully selects only brands that uphold the highest standards of quality, sustainability, and artistry.

Our entire collection is crafted in Italy — where passion and innovation meet timeless beauty. Every product reflects clean beauty principles: cruelty-free, free of sulfates and parabens, and designed to respect hair, skin, and the environment.

Root & Glow proudly serves clients across the US and Canada, bringing the artistry of Italian haircare directly to your doorstep.

Oway Botanicals

The Tools Behind the Ritual

But a ritual needs the right tools. That’s why we also bring you TEK — sustainable Italian brushes and combs, handmade from FSC®-certified wood to respect hair and the planet.

In 1990, TEK’s innovative design was recognized by being exhibited at the Museum of Modern Art (MoMA) in New York — a testament to its craftsmanship and timeless style.

Root & Glow exists for those who believe that small daily gestures can transform not only how you look, but how you feel.

TEK Brush

Our commitment is simple:

  • ○ Authentic Oway haircare, imported from Italy
  • ○ Sustainable TEK tools, also handcrafted in Italy
  • ○ Clean beauty formulations, cruelty-free, sulfate-free, paraben-free
  • ○ Fast, reliable shipping across the US and Canada via FedEx
  • ○ Free FedEx shipping on orders $50+
  • ○ Our Loyalty Shipping Program: place 3 orders and enjoy free shipping for 6 months. Keep ordering at least once every 6 months to maintain your free shipping status.

Welcome to your ritual.

Fast FedEx shipping across the US & Canada.

Explore Your Ritual →

Thank you for joining our ritual.